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Recently, we learned about how different aspects of an ad can affect ones view on a product. For example, ads are usually read in a "Z" pattern. I made an ad for a Mercy Academy lacrosse game. I used many tools to add flair to the ad. Some of the tools were the lasso tool which helps to but a specific part of a picture out, the text tool which lets you insert text, and the color tool which lets you change the color of different things. More tools I used are rotating pictures, the move tool to move pictures and text, the swatches tool which lets you find colors that go well together and the scale tool which lets you resize photos. The last few tools I used are the opacity tool which lets you dim images, the filter tools which lets you add effects to your photos, the blur tool which helps to blend images together, and the dodge tool which help to brighten an image. The audience of my ad is the schools and fans of Mercy sports. I made this poster to let people know about a very big, upcoming game where a lot of support for the team will be needed.